The challenge
Bed Castle & Furniture runs a workshop in Juja, Kiambu County, repairing, restoring and hand-building beds and household furniture. Nearly all of their business came through referrals and social media, so prospective customers had no way to see the catalogue, understand what each service actually involved, or request a quote outside of a phone call. Every enquiry was verbal, which meant pricing, turnaround times and materials had to be repeated from scratch for each new customer.
What we built
We built a workshop-focused website that leads with the work itself. The site pairs an autoplaying hero reel of the workshop and finished pieces with a browsable catalogue of six products - mahogany, chester and mocket beds, wardrobes, chairs and tables - each with a dedicated detail page, specifications and 'from' pricing. Alongside it we built a services section covering their four trades (furniture repair, reupholstery and refinishing, restoration, and delivery and fitting) with turnaround times and starting prices, a four-stage process timeline from assessment to delivery, and workshop and testimonials pages that establish the craftsmanship behind the work. A persistent quote builder lets customers add products and services to a running quote and send it straight to the workshop over WhatsApp, keeping the enquiry structured without forcing a payment or account.
The outcome
The site turned a referral-only workshop into a business customers can research before picking up the phone. Visitors can now see exactly what the workshop builds, what each service costs and how long it takes, and they arrive on WhatsApp with a quote already assembled instead of a blank message. Bed Castle now has a digital front door that matches the standard of the joinery leaving their bench.
6
products in the catalogue
4
service trades covered
5.0
Google rating
Technical Decisions
Why build a quote builder instead of a full e-commerce checkout?
Bed Castle sells made-to-order work, not stocked inventory. Prices on the site are 'from' figures that move with timber choice, size, finish and fabric, and a final number only exists once the workshop has assessed the piece. A payment gateway would have implied a certainty the workshop can't offer yet and added friction to a service that is often a single custom frame. So we built a quote builder instead: customers assemble products and services into a running estimate, adjust quantities, and send the whole thing through WhatsApp. They get a structured brief, the workshop gets a request it can price on the first reply, and the conversation stays on the channel the business already runs on.